25 Additional Blog Post Ideas for Marketing Your Outdoor Nonprofit

Recently, I wrote about 25 Blog Post Ideas for Marketing Your Environmental Nonprofit, here are an additional twenty-five:

  1. What does your organization’s logo represent?
  2. How are you reaching out to the community, region, and world?
  3. How can your mission help people save money, and have clean water, food etc.?
  4. Did anyone from your organization attend a recent training?
  5. Where can people find information about upcoming events?
  6. How much fun did people have last year at your event? How was nature helped?
  7. How can families with children ensure a safe and fun visit (to your area, park, etc.)
  8. How can grandparents become involved?
  9. How can parents get involved?
  10. What are your programs for families with children?
  11. How can parents help their children learn more about nature?
  12. How can visitors help animals that are in your park, region, watershed, etc.?
  13. How did local natural landmarks get their names?
  14. What trails in the area are recommended for families with young children?
  15. How can businesses donate?
  16. Why should people donate?
  17. Feature a financial supporter.
  18. How do you listen to your supporters?
  19. How are the products that you sell helping to further messaging?
  20. How are your products helping programs in the natural area/park etc?
  21. How can families celebrate birthdays in your park or natural area?
  22. How can people donate to support your operations?
  23. What is a major investment made by your organization?
  24. What natural events inspire your staff or volunteers?
  25. What things make your park, preserve, or natural area a special place?

25 Blog Post Ideas for Marketing Your Outdoor Nonprofit

Do you need blog post ideas for marketing your environmental nonprofit? Here are twenty-five to get you started:

  1. What is your mission? How does it help nature?
  2. Where are you located? Why?
  3. How does your organization help others?
  4. What are you doing to help local habitats?
  5. How are you helping your community?
  6. How does your organization help the local economy?
  7. What are your “green” operations or business practices?
  8. What steps are you taking to reduce your carbon footprint?
  9. What steps are being taken to conserve energy and water?
  10. What is the hottest interpretive product in your store right now?
  11. When was your organization founded? Why?
  12. What was your latest interpretive program?
  13. How successful was your most recent volunteer or interpretive program?
  14. What was a mistake your organization made? How did your organization recover?
  15. When and where is the next education program?
  16. When is the next family event in the park?
  17. What is a common misconception about your organization or services?
  18. How are you being impacted by budgets?
  19. Why should a person join your organization or volunteer?
  20. Feature a volunteer of the month.
  21. What is the greatest concern for your cause?
  22. When was the last time your organization made the news?
  23. Did your organization receive any local sponsorships?
  24. How is your organization working with local or regional educational programs?
  25. Does your organization offer any training or community outreach programs?

Blogging Basics for Nature Nonprofits

Are you interested in blogging for your environmental nonprofit, but not sure where to begin? This article is a high-level introduction to the world of blogging.

What is a Blog?

The word blog is a truncation of the words web and blog. A blog is a quick and affordable method for communicating your message electronically. Think of a blog as a series of reversed diary entries so you are reading the most recent articles first. These articles can be sorted into various categories and tagged with keywords so readers can easily find your content. You will need a blogging tool that runs on a web hosting service; WordPress is free to download and you can choose from hundreds of layout themes for displaying your articles.

How Can a Blog Strengthen My Messaging?

A well-written blog can put a face on your organization’s story helping to expand your reach to customers and to those whom you want to nurture.

What Should I Write About?

A blog is less about you, your cause, or even your organization; rather, it is more about helping your readers succeed. You need to write articles (about your cause) that are relevant to the interests of your audience, inspire your readers to create their own understanding, help them to solve a problem, and allow them to be creative. In short, how can you help them to be successful?

How Can I Become a Great Blogger?

You can help yourself to become a great blogger by writing consistently, writing as you speak, being responsive to comments, encouraging people to sign up for your blog, and focusing on the quality rather than the quantity of your articles.

What Are Some First Article Ideas?

Start with the basics about your grassroots organization: What is your mission and how does it help nature? Where are you located and why? How does your cause/organization help others? How do you help local habitats or the community?

If you need additional blogging ideas my next two articles will include 50 ideas for marketing your message.

Kayaking Over Clear Lake’s Submerged Forest

My kayak breezes over the surface of the aptly named “Clear Lake” in central Oregon. The lake bottom descends below me ten, twenty, thirty feet, yet I can still see features as though looking into an aquarium.

blog-20121025-img2Each stroke of my paddle dips into the crystalline fluid and scoops out rounded orbs of glass-like liquid, I dip my hand into the water, the temperature is cold, somewhere around 40 degrees Fahrenheit. The lake is fed by mountain springs that course from deep within old lava flows; the water temperature stays a near constant throughout the year.

The sun had been hiding behind a cloud, but now bursts forth illuminating the lake. The clear water that surrounds me now becomes a turquoise pool. The green and the tan forested shoreline is reflected onto this gem-colored liquid. I cannot help but to stop paddling and just watch – immersed at the moment.

blog-20121025-img3A number of Mallard ducks float next to my kayak, some are just a few feet away. One comes abreast to me and looks at me in the eye; he cocks his head as though wondering what kind of strange beast I might be. I can see his little legs moving underneath the water, churning like a miniature paddle wheel.

My kayak hugs a rocky shoreline; it is a jumbled and erratic wall that descends sharply into the water. This is the edge of an ancient lava flow that three millennia earlier was the outlet of a stream. As the water rose, a new lake was created, and the surrounding forest was submerged. The water temperature was so cold that decomposers could not survive and the original forest was preserved. Today, three-thousand years later, several dozen of the ancient trees from that forest remain upright and can be seen from the surface.

blog-20121025-img4A large dark form starts to become visible in the water before my kayak. I stop paddling and the surface becomes undisturbed allowing the shape to come into focus, it is the column-like shape of one of the ancient trees. The trunk appears to be as big around as a dinner platter, and only just a couple of feet below my kayak. I try to gently tap the top of the trunk with my paddle, but I am unable to reach it. The water has played a trick on my eyes by making things appear closer than they really are. I peer down the trunk looking, fifty, sixty, possibly a hundred feet down to the bottom.

The only sounds are people laughing in the distance, and a gentle wind blowing through the trees.
There are no motorboats on Clear Lake, just human powered crafts.

Learn more:
http://www.linnparks.com/pages/parks/clearlake.html

Keeping It Wild – Camping 101 Event

Organization: Grand Opening Camping Festival at Little Basin
Date: April 20, 2012
Trip Facilitator: Mark Hougardy

In the heart of the Santa Cruz Mountains is a beautiful area of redwoods that most people have never seen. Until recently the area was a retreat for employees of Hewlett-Packard. The area called, Little Basin is a new acquisition of the California state park system that has been annexed by Big Basin Redwoods State Park, yet run as a separate entity. In April of 2012 Little Basin, held a Grand Opening Camping Festival. I organized and facilitated a “Camping 101” event. Here are some photos:

       

Interpreting the Mountain Lion

mountain-lion

Interpreting the Mountian Lion:

Able to:

– Leap a height of 3 humans tall
– Heavier than 16 housecats
– Eat the equivalent of 1 deer each week

This large cat shares many names: mountain lion, puma, panther, and cougar.

Built for stealth and power these majestic creatures have large padded paws, tawny-colored fur, muscular limbs, and sharp claws. They are generally elusive and can be found in remote wooded or rocky areas where the deer populations are prevalent.

The photo was taken in Sunol, California, at the Sunol Regional Wilderness Interpretive Barn.

Discovering The Nature Conservancy’s Tallgrass Prairie

Few symbols represent the spirit of the American West like wild Bison grazing on the expansive and open prairie.

There is something about this setting that makes the heart pump a little faster and one’s breathing to quicken. Such a setting whispers about the time when our ancestors lived here, or even migrated across this expansive landscape. It quietly reminds us, in today’s busy world, not to forget their stories about independence, rugged individualism and family. This uniquely American setting is often seen two-dimensionally in movies and TV shows, but a three-dimensional landscape can be explored and experienced at The Nature Conservancy’s Tallgrass Prairie Preserve in Osage County of northeastern Oklahoma.

Tallgrass Prairie Preserve

The Tallgrass Prairie Preserve is big. On a map, it covers an area that is roughly 12 miles wide and 9 miles long! The total acreage is about 40,000 acres, with 25,000 acres reserved for the bison.

This is a wonderful place to visit for many reasons, but one of the most important is seeing this landscape that was almost lost. As the settlers came westward the Bison (also known as American Buffalo) were hunted and the land plowed to create rich and bountiful farmlands. But, there was a high cost. The original population of hundreds of thousands of Bison had been hunted to less than five-hundred individuals and the pristine open prairie that spanned from Texas to Minnesota had been reduced to less than ten percent of the original size. Fortunately, there were visionary folks who saw value in preserving untamed land. Since 1989 the Nature Conservancy, a private, non-profit organization, has restored the largest “fully-functioning portion of the tallgrass prairie ecosystem with the use of about 2500 free-roaming bison.”

Tallgrass Prairie PreserveMy visit to the tallgrass with my Father started in the town of Pawhuska, Oklahoma, close to the preserve’s southern entrance. The drive down a paved county road was surrounded by woodlands but this soon turned to prairie and the road turned to gravel and then a packed caliche clay.

Simple signage marked the entrance to the preserve.

The sun this autumn day was shining and the blue sky was punctuated with small white clouds. The wind was blowing about ten miles an hour and the temperature outside was around 40 degrees.

Tallgrass Prairie PreserveA plaque near the entrance of the preserve includes the text, “The Tallgrass Prairie Preserve. You stand at the south edge of the largest unplowed, protected tract which remains of the 142 million acres of tallgrass prairie grasslands that once stretched from Canada to the Gulf of Mexico. Today, less than ten percent still exists, found mostly in the Flint Hills and Osage Hill regions of Kansas and Oklahoma. In an increasingly crowded and noisy world, what you see is an oasis of space and silence. Here you can experience the same beautiful vistas that greeted the earliest human hunters and gathers many thousands of years ago. This area is indeed a national treasure. Please treat it with respect.”

Sadly, the area surrounding this marker had been marred by a number of empty beer cans left apparently from the evening before. I later learned the roads leading to the preserve are county roads open to the public at all hours. Although there is a cleanup service provided in the preserve by volunteers they cannot be everywhere and at all times. We spent a few minutes picking up the unsightly and very uncool trash.

Twenty minutes or so down the road we stopped at an interpretive marker along the edge of the road. Dark stacked piles of bison poo dotted the area all around us. These were not messy cow patties, rather the dung was tightly packed together into circular disks. These nutrient-rich ‘buffalo chips’ were used by natives and settlers as charcoal because the material burns hot and slow.

Tallgrass Prairie PreserveFurther beyond a few dark bison sentinels stood at the side of hills, these were apparently lone males who had been pushed out from the herds. The mature males, after mating, are no longer needed by the female-dominated herds and are excluded.

Hawks and kestrels soared over the dry prairie grasses. Most of the birds I saw were sitting on fence posts observing their domain, but sometimes one would fly up, soar overhead and then later swoop down and appeared to have caught a rodent in its sharp talons.

Tallgrass Prairie PreserveA herd of bison was just ahead. It was easy to see their dark forms against the dry and brown landscape of late autumn. The bison allowed us to slowly drive past. They did not appear to mind us and continued with their business. If they wanted to the bison could cause us some harm as these are great creatures measuring 5-6 feet at the shoulders and 7-10 feet in length. Plus bison can weight up to 2,000 pounds or more! Some of the individuals peered at us through thick, wooly looking coats that would soon protect them from the coming winter cold. We watched them for some time.

In the sections of the preserve where we saw fences, the barbed wire included 6 strands and was at least 6 feet tall. We later learned that bison can jump 6 feet laterally and 6 feet in height! The fences are tall so the strands appear at eye-level to intimidate the great beasts from jumping over.

Tallgrass Prairie PreserveWe passed another two groups of bison close to the road. The ‘Bison Loop’ road offered additional miles of great sightseeing.

The open prairie now presented low canyons of cottonwood trees and ash. In one of these more protected canyons was the Preserve Headquarters. As we pulled into the gravel parking lot an elegant looking eight-point buck darted in front of us and disappeared behind a building.

At the headquarters was an enthusiastic and knowledgeable docent who was a treasure trove of information. One item she mentioned was that the hunting of bison in the 1800s had been so intense that the last wild bison seen in Osage County was in 1869.

Tallgrass Prairie PreserveThe Preserve Headquarters offers a great visitors center. One memorable exhibit showed just how tall the grasses at the tallgrass prairie can grow – as tall as a grown man. The grasses on the tallgrass are very nutritious and part of an amazingly fertile ecosystem. Another item was a table filled with bison bones and fur. I had expected the fur to be harsh feeling but, it was surprisingly soft and extremely warm. A scapula (shoulder blade) was at least 21 inches in length and 14 inches wide – a big bone for a large animal.

Near the headquarters are several short walking trails that looked welcoming, but the temperature that day was lowering and the wind was picking up.

We left the preserve when the sun was very low on the horizon. As the sun lowered past the rolling hills the dark forms of the bison were silhouetted against the rich shades of an ever increasingly dark sky. My heart pumped a little faster and my breathing quickened – it was a scene of the American West.

If you are interested in visiting, make the most of your day, stay overnight in the town on Pawhuska so you can get an early start. There are no gas stations or places to eat on the preserve, so fill up your gas tank in town and take some lunch or munchies with you. Tulsa, Oklahoma, has an airport, but be prepared for a good hour-and-a-half drive just to get to the preserve. Entering the preserve is free, though recommended donations of several dollars per person are welcome at the Tallgrass Prairie Preserveheadquarters. I was informed by a docent who has been at the preserve for years the best time to visit is in the spring (May) when the wildflowers carpet the landscape and the colors are superb. I plan to return at that time.

Quoted source and learn more:
http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/oklahoma/placesweprotect/tallgrass-prairie-preserve.xml

Playgrounds in Tirol: For Kids of All Ages

The playgrounds in Tirol, Austria, speak volumes about lifelong learning. Hint, they aren’t just for kids.

The playgrounds are nothing like the low-risk, cushioned, gently-sloped, plastic, shredded rubber turf play structures that dot the city parks and schools in the US. Many Tirolean play structures are two to three stories tall, made of solid wood, and have pulleys, rope bridges, ramps, water flumes, sand pits, lengthy slides, zip-cords, and get this… teeter-totters! I cannot remember the last time I saw a teeter-totter in an American playground. One play area even had a small rock climbing wall.

Most curious, when playing on private land, a parent does not need to sign multiple liability waivers, the kids can just play.

I have seen a variety of playgrounds in Tirol, and all have safety elements designed into the structures, but they are also architected in such a way as to foster independence, spark creativity, and provide a setting for kids to make decisions – and some decisions on these play structures have an element of risk.

Below are some photos of what lifelong learners can expect when playing in Tirol.

Visiting Sequoyah’s One Room Log Cabin

Sequoyah’s one-room log cabinSome of the most interesting places are located just a short drive off the main road. Sequoyah’s one-room log cabin in the beautiful forests and hills of eastern Oklahoma is just such a place.

Sequoyah is known as the inventor of the Cherokee’s nation’s written language. He built this cabin in 1829 shortly after his move to what is present-day Oklahoma.

Sequoyah was born about 1770 in Tennessee to a Cherokee mother and non-Indian father. Sequoyah was intrigued by “the fact that white men could convey messages by the use of writing or ‘talking leaves’…. Sequoyah came to realize that the Cherokee language is composed of a set number of reoccurring sounds. With this insight it was possible for him to identify and create a symbol for each sound, thus producing a syllabary rather than an alphabet.” After 12 years of work, in 1821 he completed the Cherokee syllabary.

The drive to the cabin takes visitors along some beautiful country roads. The first thing you notice when you enter the grounds is the air – it is clean, moist and just makes you feel good. The next things you notice are the well-maintained grounds followed by how solid the buildings are constructed. It is obvious this is a well loved and appreciated landmark.

Sequoyah’s one-room log cabinThe cabin is actually preserved inside a modern building. After opening the door of the outside building you enter a single open room; at the center is a hand-hewn log cabin, along with the walls, are displays about Sequoyah’s life and his work. What is nice about this exhibit is that visitors can actually step inside his cabin for a close-up view of the period furniture and items that would have been in his life. Unlike many places that hide stories from the past behind cold glass, this landmark is open, inviting and warm.

The people working at the landmark were all friendly.

Sequoyah’s cabin is located about 6 miles northeast of Sallisaw, Oklahoma, on State 101. The cabin and grounds are open Tuesday – Sunday. Check the website for hours. Admission is free.

The cabin is preserved as a National Historic Landmark.

A special ‘thank you’ to Arethia Stann for her introduction to this great place and a tour of the surrounding countryside. Wado, Arethia!

For additional information visit:
http://www.okhistory.org/outreach/homes/sequoyahcabin.html

Reference: “Sequoyah’s Cabin” brochure.

Enjoy the Majesty of the General Grant Tree of Kings Canyon National Park

If you and your family have the opportunity to visit the General Grant Tree of Kings Canyon National Park you are in for a treat.

Parents can walk among and appreciate the majesty of these ancient and immense Giant Sequoia Redwood trees. Kids will enjoy being outside, playing in an old cabin, and walking through the Fallen Monarch, a cave-like giant redwood that is so big that it once stabled 32 U.S. Cavalry horses.

The General Grant Tree is important because it is the world’s third-largest living thing (by volume). The General Grant is 268 feet (81.6 meters) in height and has a circumference of 107.5 feet (32.7 meters)! It is not just big, but ancient; although the exact age of The General Grant is not known the National Park Service’s website estimates the tree to be between 1,800 and 2,700 years old.

When visiting this tree spend a few minutes contemplating about the civilizations and people who lived about 2,000 years ago, then consider that the General Grant was likely an old tree when those people walked the earth. Wow!

Some “fun facts” displayed on a placard near the General Grant Tree help visitors better understand more about this immense redwood, they include:

  • If the trunk of the General Grant Tree was a gas tank on a car that got 25 miles per gallon, you could drive around the earth 350 times without refueling.
  • The General Grant Tree is so wide it would take about twenty people holding hands to make a complete circle around the base.
  • If the General Grant Tree’s trunk could be filled with sports equipment, it could hold 159,000 basketballs or more than 37 million ping-pong balls.
  • President Calvin Coolidge proclaimed the General Grant Tree to be the nation’s Christmas Tree in 1926. In 1956, President Dwight D. Eisenhower designated it as a National Shrine, a living memorial to those who have given their lives for their country.

Many of the Giant Redwood trees in the Sierra Nevada Mountains were named just after the American Civil War. It was at this time that General Grant Tree was named after Ulysses S. Grant the final leader of the Union forces. A short distance away from the Grant Tree is the Robert E. Lee Tree, named for the leader of the Confederate forces. The Lee tree is the 12th largest tree on the planet.

The General Grant Tree and other Giant Sequoias are located in Kings Canyon National Park and the adjacent Sequoia National Park. Visitors to the Grant Tree can enjoy a self-guided trail that is half a mile (.8 kilometers) in length. The trail from the parking area is paved so wheelchairs and strollers are welcome. The location of the Grant Tree is roughly a 1.5-hour drive east of Fresno, California.

Remembering Sanborn Park Hostel: For 30 Years a Log House in the Redwoods for Travelers, Backpackers and Families

The Sanborn Park Hostel is a beautiful historic log house hidden among the coastal redwoods of Sanborn Park County Park near Saratoga, California. Sadly, after a 30-year run, the hostel recently closed its doors. Shown above is how it appeared at the time of the closing in 2010. Below is how it appeared in its heyday – in the late 1980s and early 90s.

Sanborn Park Hostel
Sanborn Park Hostel – a view from its heyday in the late 1980s and early ’90s.

This hostel was a friendly place to stay for backpackers, international travelers, bicyclists, Scout troops, church groups, students on field trips and families who needed a weekend away from the frantic pace of Silicon Valley.

Visitors could explore miles of trails in the 3,688-acre park, discover a nearby section of the San Andreas Fault, enjoy a short hike to a Nature Center, take a picnic to a nearby winery or enjoy a cookout under a grove of redwood trees.

The Hostel always provided programs and trips to help ‘tell the story’ of the local area for those who were curious. Like the park and the redwoods around the building, the hostel also has a story.

For hundreds of years, the local area was visited by native Ohlone people. Signs of their acorn grinding mortors can be found on monolithic rocks that now form an entry to Hostel grounds. The Grizzly Bear once lived in this park. Forests of old growth redwood trees blanketed the hillsides; several large redwood stumps eight feet in diameter are still in the woods if you know where to look.

In 1908 the Honorable Judge Welch built a large log style summer cottage. He named it, “Welch-Hurst.” The name was derived from his name and the word Hurst, meaning woods or a grove. The Judge planted several orchards in the area. He also had a vineyard. He turned a nearby sag pond (sag ponds are natural pools found along the path of the San Andreas Fault) into a picturesque pond with a small island, footbridge, waterfalls, and large lily pads. The pond was home to fish, frogs and an assortment of ducks and geese.

In the 1950s a man named Pick lived in the log style house. Mr. Pick had discovered Uranium in the west (Wyoming or Colorado) and sold his claim to the U.S. military earning several million dollars at the time. With part of his fortune, he bought “Welch-Hurst” and he renamed it “Walden West.” The name was derived from the book, “Walden,” by author, philosopher, and naturalist, Henry David Thoreau.

Pick added a number of buildings in the area including a small complex of buildings that housed early IBM employees and possibly helped to incubate some thinking that led to modern Silicon Valley. Today, the buildings of Walden West provide outdoor education programs for students.

In the 1960s and 70s, the house rapidly passed between several owners and the structure was in serious decline. In 1970s Sanborn Park was being expanded and the old house was purchased by Santa Clara County. Estimates at the time to renovate the deteriorating Welch-Hurst house was estimated at half-a-million dollars, too much for county coffers, and the house was scheduled for demolition.

Sanborn Park Hostel
Sanborn Park Hostel’s Madrone and Redwood Staircase.

In 1979, as destruction seemed imminent, the volunteers of the Santa Clara Valley hostelling club stepped forward with a box of hand tools and $460 in the bank to finance their reconstruction project. They were given the go-ahead. Year-after-year volunteers completely rebuilt and refurbished the Judge’s old home. In the main house, they preserved the original rock fireplace and the beautiful madrone and redwood staircase (shown). They also reconstructed the old carriage house turning it into a modern building with beautiful pine ceilings and wooden floors – all the time using as much wood from the original structure as possible. Tax dollars were never used to restore Hostel. This effort was entirely self-funded.

The hostel’s ‘Golden Age’ was in the late 1980s and the early 1990’s when the Hostel’s 39 beds were completely booked.

After the horrible events of 9/11 in 2001 international travel plummeted. Seeing a backpacker from Europe was a rare sight. American travel also declined during this time as a strained U.S. economy, lessening vacation time for families, increasing insurance costs and a host of other reasons impacted travel and the Hostel. These forces slowly took their toll and Sanborn Park Hostel closed in 2010.

When the hostel closed the price to stay for one person was $14, the lowest overnight fee at any hostel in the United States.

The County has no plans for the historic Welch-Hurst building which the Hostel rented from the Parks Department. The refurbished one-hundred-year-old house will likely be boarded up and forgotten. The building is on the Registry of National Historic Places.

I have many fond memories of the hostel. While in college I worked as a ‘Houseparent’ at Sanborn Park Hostel. At the time I wanted to travel, but could not; working at the Hostel provided an opportunity for the travelers to come to me. The Hostel provided me with rich opportunities to learn about different cultures and to meet a wide variety of people. During this time I met thousands of people and some special travelers from Australia, New Zealand, and Austria became life-long friends. One wonderful woman traveling from overseas eventually became my wife.

At times the hostel had a ‘magic.’ One such time involved an evening sitting in front of the large stone fireplace in the living room. A small but bright fire burned. About fifteen people, of all ages, some from overseas, sat on the sofas. We talked about the world. At one point someone brought out some sweet crackers, then someone else made tea for the group. We all talked late into the evening about ideas, places to travel and shared stories. It was an evening that fed the soul. This might sound odd, but if you find yourself in such a setting ask how people sing ‘Happy Birthday’ in their native language. It is a great way to make friends and end an evening with a smile.

In the 30 years as a Hostel, 157,460 people stayed as overnight guests. This number included visitors from 99 foreign countries and all 50 states. Foreign travelers accounted for 20 percent of the total visitorship; that is roughly 31,500 visitors who chose to explore and experience America.

Four points are especially noteworthy about Sanborn Park Hostel’s 30+ year run.

  • The work to refurbish this historic 100-year-old building was done entirely by volunteers.
  • Not one penny of public money was ever used to refurbish or operate the building – it was entirely self-funded.
  • During the hostel’s entire history, it had the lowest overnight fee of all US hostels, only $3 in 1979 to $14 when it closed.
  • In the 30 years of being a Hostel that 157,460 overnight visitors stayed here; with visitors from 99 foreign countries and all 50 states.

The organization who started Sanborn Park Hostel will continue their famous monthly pot-luck and slide show dinners on the last Thursday of the month at the Saratoga Community Center. Plus, some of the resources from Sanborn Park Hostel have been used to further Hostelling along California’s Central Coast. So in a sense, although the Hostel is gone it will continue in spirit.

It is sad to see the Hostel go, but the Hostel’s newsletter said it with dignity, “Closing the Sanborn Park Hostel is bitter-sweet, but birth and death are both nature’s ways.”

To learn more about hostelling visit these sites:
http://www.hihostels.com
http://www.hiusa.org

Greening the Park Store

Parks and outdoor interpretive organizations are always looking to green their operations. But sometimes the enthusiasm of the moment results in a “Ready, Fire!, Aim” approach when a “Ready, Aim, Fire!” approach is needed.

READY: Understand the purpose of greening the park store.

Ask the question, “What problem do you wish to solve?”

This may sound counter-intuitive, but the purpose of greening your space is not about ‘saving the planet’ or ‘protecting the environment’. While individuals and organizations may be passionate about such issues, framing a discussion around these hot-button slogans could have combustible results. Remember that a manager, co-worker, budget officer, visitor, or even a donor may have a very different perception of these words and their meanings.

The purpose of greening your organization should instead be grounded in measurable benefits like reducing waste, reusing-recycling materials, and conserving energy which aid in those correcting those other issues.

AIM: Understand the mission-based justification.

What results or benefits do you wish to obtain from greening your store? Here are three of my favorites:

  • Help visitors to better understand where they are visiting.
  • Gain a competitive advantage.
  • A healthier bottom line.

FIRE: You take action!

Here are five helpful steps to consider as you take action.

Step 1: Scope
Document your project’s scope – this includes the project’s purpose and business justification.

Step 2: Assessment
The purpose of an assessment is to help establish a baseline for your green practices. A baseline is an original plan for a project, and any changes will be measured against the baseline.

Step 3: Implementation
This is an entire subject by itself of which future articles will be written. But here are some key points to remember when implementing your green processes.

  • Build on small victories.
  • Generate momentum (buy-in) for your project by demonstrating the economic benefits.
  • Green activities should not be dictated from above – but rather modeled.
  • Always Document processes.

Step 4: Communicate
Publish the processes on an intranet or another centralized internal website. Communicate with your donors and visitors about how you are reducing pollution, etc. Educate any front-line staff on the advantages and goals of your project.

Step 5: Measure
Refer to your original baseline and track progress at least on a monthly basis.

When greening your own operation remember a “Ready, Aim, Fire!” approach before starting a project. Understanding the purpose and the justification of the project will help you in reaching your green goals.

From Confrontation to Conversation in the Nonprofit Store

Sometimes a park visitor is irritated about something. They direct it at you. They say something in a harsh tone, and possibly an awkward response is made. No one intends it, but the dialogue is becoming a confrontation. One simple question can redirect a possible confrontation back to a conversation.

The question is, “What would you like me to do?”

While walking across the parking lot of a National Park Visitor Center, I noticed a very large Cadillac sedan. In the Cadillac was an elderly couple; their license plate showed they were from several states to the east of their current location. Their car doors opened. The woman commented, “This place looks nice. Let’s see if we can get something for Megan.” The man loudly commented about finding a restroom. The couple were just a few seconds behind me so I held the door of the Visitor Center.

The man quickly approached the main desk and bluntly asked, “Where’s the can around here?”

A very young seasonal worker was behind the desk. She was nice enough but spoke as though she was reading from a script, “Hello. The Day Use fee is $5.00.”

His tone was gruff, ” I can always tell when I drive into this state – my wallet gets lighter.”

The worker politely smiled. It’s five dollars to visit the park, sir.”

The man was angry and physically uncomfortable. “We’re not visiting the park!” snapped the man.

The worker looked surprised, “Visiting or not sir, everyone needs to pay the day-use fee.”

The man shook his head, “Five bucks, for a ten-minute stop!?”

The worker dug in her heels. “Sorry, sir. Those are the rules.”

“Rules!”Every time I visit this G%&-D#*n state I am always being nickel-and-dimed for something.”

The young worker appeared uncertain of what to say next. People in the Visitors Center were becoming uncomfortable with the language. The man huffed under his breath, “Fine! I’lll pay the fee – just tell me where the restrooms are.” The girl pointed outside.  He quickly disappeared out of the building. The worker mumbled to a co-worker, “If you’re going to be that way, we don’t want you here anyway!” The wife must have heard this because at that moment she quietly put down an item she had in her hand and left the store. Neither the elderly man nor the woman returned. They would probably think very differently about all parks from that day forward.

This was a sad and unnecessary escalation that could have been avoided. Obviously, better training for the workers; improved visitor signage with larger text; or even an identified 15-minute parking area would have helped. But at any point during the escalating conversation, the worker could have sincerely looked at the man and asked, “What would you like me to do?” If the elderly man had been asked he may have responded with, I need a bathroom and my wife is looking for a gift for our granddaughter. I don’t want to pay $5.00 because we will be here for less than 10 minutes.”

This question does two things: Firstly, it identifies that you can act, or are at least prepared to act, and; secondly, it requires visitors to state what they want/need to resolve the issue.

Most people are not irrational; they can be irritable because they are uncomfortable or stressed about something besides you. This elderly man was loud and obnoxious, but these personality issues were probably exacerbated because he was very tired from a long drive and needed a restroom. The worker became a target for his frustrations. When the occasional visitor is irritable and not communicating effectively, ask:

What do you want me to do?

This question can move the dialogue from a possible confrontation back to a conversation.

Hiking for Families Course 2004


Organization: Sunnyvale – Cupertino Adult Community Education
Instructor: Mark Hougardy
Participants: 7-12

Course Overview: Explore local parks and natural areas with other young families. Parks are within an hour’s drive. Provide your own transportation. Bring lunch, water, first aid kit, and whistle. Wear layered clothing, comfortable shoes and bring a hat. Trails are easy but not stroller friendly. Each hike is 2-3 miles and about 2 hours in duration. Destination parks will also have areas to explore and play. Meet at 9:50 AM. Hikes start promptly at 10:00 AM Restrooms are available at the parks!

The Instructor: Mark Hougardy has over ten years of experience developing and leading interpretive day hikes and overnight camping trips. He works closely with select National and California State Park associations to further their interpretive missions. Mark is a father and enjoys fostering experiences for families to enjoy the outdoors.

October 9, 2004: VILLA MONTALVO COUNTY PARK
Start Location: ACE classroom 4 C
Travel time from ACE: 20 minutes
Description: A pleasant hike in the grounds of the Villa Montalvo Estate. The hike will include a trip to Vista Point for views of Silicon Valley clear to San Francisco. The hike will end on the front lawn of the estate. Time will be available for an optional picnic and explore a nearby lawn-art structure.
Directions: From ACE travel South on Saratoga-Sunnyvale Road to downtown Saratoga. Continue straight (southeast) on Hwy 9 one-half mile. Turn Right onto Montalvo Road and follow signs. Park in Lot #4.

October 16, 2004: SANBORN-SKYLINE COUNTY PARK
Start Location: Meet at Sanborn Park Hostel. Located inside the park.
Travel time from 280/DeAnza Boulevard: 20-30 minutes.
Description: The hike emphasizes the natural history of the area, including the San Andreas Fault, the tallest organisms on the planet and the animals who inhabit(ed) the park. We will visit the junior museum.
Directions: From the 280/Saratoga-Sunnyvale Road intersection travel South on Saratoga-Sunnyvale Road to downtown Saratoga. Turn Right on Hwy 9; travel 2 miles into the mountains. Just past the Saratoga Springs Campground turn Left on Sanborn Road, travel 9/10 mile, make the first and only Right turn on Picks Road. Continue one-half mile until the road dead-ends. Turn Right into the Sanborn Park Hostel parking lot.

October 23, 2004: HUDDART COUNTY PARK
Start Location: Meet at Huddart Park, Werder parking lot.
Travel time from 280/DeAnza Boulevard: 30 minutes.
Description: Horses and riders frequent this park, riders often let children pet their horses but no sudden movements or noise, please. The hike includes redwoods and great trials. The hike will end at the children’s playground (Werder parking lot) where parents can enjoy a picnic lunch while the children play. Bring a picnic lunch. BBQ grills are available.
Directions:
From the 280/Saratoga-Sunnyvale Road intersection travel North on 280. Turn off at the Woodside Road (Highway 84) exit. Turn Left (westbound towards Woodside). Proceed approximately 1.5 miles through the Town of Woodside. Turn Right on Kings Mountain Road. Proceed up the hill to the main park entrance. Parking fee of $5.