My Trip Photo Is in a National Wildlife Federation Article

Wow! One of my photos was selected by the National Wildlife Federation to use in their March 13, 2019 article, “Ten Big Wins For Land, Water and Wildlife.” The article celebrated the passage of the WILD ACT, which helped to create 30,000 acres of new wilderness in Oregon.

My photo was used on #6: A Path to Oregon’s Devil’s Staircase. The photo is of a Dark Grove giant from a trip I organized into the remote Devil’s Staircase area to help bring awareness to this amazing place. Here is my 2016 trip report with the image that was used in the NWF article. I’m so happy to have helped bring awareness to this beautiful area (in a small way) and to have spoken with the NWF while they were researching their article.

Backpackers’ Rendezvous 2017 – What’s in Your Backpack?


What gear do other backpackers use? During the recent Backpackers’ Rendezvous 2017 held in Eugene, Oregon, I shared a printed spreadsheet detailing the various systems used by backpackers of all skills levels. Thinking in systems (rain system, footwear system, sleep system, etc.) is important because it can save you time, money, and reduce headaches. Enjoy the spreadsheet for yourself, may it help you better plan your own journeys. Thank you to everyone who contributed! Please note the spreadsheet is legal-sized and front and back. Download the PDF here.

Backpackers’ Rendezvous 2017

The Backpackers’ Rendezvous helps hikers, backpackers, and anyone curious about the trail to network, learn and do more with less. I’m happy to have organized the event and contributed to Eugene’s backpacking community.

An evening of rain, wind gusts, and downed trees could not deter seventy hearty folks of all ages and skill levels from attending the second Backpackers’ Rendezvous held at the Obsidian Lodge in Eugene, Oregon.

The first hour included presentations from PCT and AT thru-hiker Chris “Scrub” Burke with tips on approaching a large hike, REI’s Mark “Jar-Jar” Lemaire on researching lightweight gear options, and Mark “Grubb” Hougardy on five tips for starting a section hike on Oregon’s PCT.

Presenters from Left to Right: Mark “Grubb” Hougardy rendezvous organizer, Mark “Jar-Jar” Lemaire of REI, and Chris “Scrub” Burke a PCT/AT thru-hiker.

The second hour included knowledge tables, pack shakedowns, and interactions with local outdoor retailers and thought leaders, including lightweight ideas for the big three with REI-Eugene, staying warm and dry with Backcountry Gear; resources for making your own gear with the Rain Shed, staying safe outdoors with the Obsidian Safety Committee, hiking Oregon’s coast with the National Coast Trail Association, and dry food options with Capella Market.

There were multiple requests from attendees asking how to join the Obsidians. One of the best quotes came from a woman in her thirties, “I want to go backpacking and don’t know where to start. I came here to find out more.” Thank you to everyone who helped enrich and strengthen the backpacking community in Eugene.

Chris “Scrub” Burke, PCT & AT thru-hiker shares his lightweight tips.

Mark “Jar-Jar” Lemaire of REI on “Lightweight Ideas for the Big Three, Starter Trips, & Navigation.”

Mark “Grubb” Hougardy on “Want to Go Backpacking? Five Practical Ideas for Taking Those Next Steps”

America Needs You – Protect Laws That Help Wildlife Artwork

Science-based conservation is under attack! America’s environmental laws and natural treasures are under assault from the incoming administration in Washington. Laws like the Clean Water Act and the Endangered Species Act along with agencies as the Environmental Protection Agency could be gutted – taking America back to a time when pollution and bad water were commonplace. Hard fought protections are going backward. I created this to help artwork to help stand up for the environment and protect future generations. The following artwork is available to friends of the park and related outdoor organizations to advance their local outreach and fundraising during these challenging times. The artist Mark Hougardy can help with products that will aid in these efforts. America and its beauty are worth fighting for! – Copyright Mark Hougardy.

Visiting the Dark Grove – Devil’s Staircase Wilderness 2016

Trip Report:
Date: June 12, 2016
Duration: 1 Day
Participants: 10
Group: Obsidians: As this was the first visit to a very remote location, for safety, I enlisted the help of Oregon Wild to introduce us to the area.
Hiking 5 miles (1,000-foot elevation loss/gain)
Type: Day Hike

The proposed Devil’s Staircase Wilderness is one of the most remote and inaccessible regions of rainforest left in the Coast Range. This impenetrable area has limited hiking trails or roads and is visited by only a few hundred people a year. Yet it remains unprotected despite the efforts of conservation groups and Oregon’s congressional delegation. To find out more about this compelling landscape, eleven Obsidians joined Chandra LeGue, the Western Oregon Field Coordinator at Oregon Wild, for a day of hiking to the Dark Grove. The Dark Grove has never been logged and is home to ancient trees that are 400-500 years old.

Our caravan of cars departed Eugene and meandered on back roads through the coast range. At one point, the green surroundings were cleaved from our sight as we drove through a wasteland of cut and darkened stumps: one member in the car likened the lifeless land to the desolated area at Mount St. Helens just after its eruption. This sight was a stark contrast to the lush biomass that we would encounter later that day.

About 15 miles northeast of Reedsport, we pulled off the pavement and slowly traveled up a single laned, overgrown backroad. Salmonberries grew in abundance here and scratched the sides of the car.

IMG_4548We parked at a junction and walked down an old logging road that was being reclaimed by the forest. Then we disappeared into the bushes, venturing down an elk trail. Posted on a tree was a sign that told us this was not the path to the Devil’s Staircase waterfall and unless you’re prepared to stay the night, and have Search and Rescue to look for you, to turn back. Fortunately, we had a guide for our inaugural visit.

The so-called “trail” was on loose soil and maintained a direct angle downward at 45-50 degrees. For the next hour and a half, we carefully descended 1,000 feet. Roots frequently caught our feet as we clamored over fallen logs and beneath large trees that had crashed across ravines and splintered. Ferns grew in abundance and they and helped us balance ourselves with their solid fronds. We quickly learned that ferns were our friends.

The weather that day was pleasant and sunny, though had our schedule been a day or two off, our visit might have been plagued with slippery trails.

Finally, the trail leveled out and we enjoyed lunch in an amphitheater-like area of fallen logs surrounded by a carpet of greenery. We saw a shadow over the canopy as a turkey vulture circled far overhead, no doubt curious to see if the humans had lost their way.

IMG_4571A forest of Salmonberries obstructed our path, so we made a trail straight up a ridge, then down into a forest of sword ferns. The ferns stood at five to six feet in height, so they engulfed us all and many of the shorter members traveled with their arms raised straight overhead. These tranquil glens often hid downed logs and it was easy to twist ankles or slam shins.

IMG_4577A fallen giant became our catwalk above the salmonberries, foxgloves, and ferns. We crossed a creek, but could barely see the water because of the thick undergrowth. Scampering down the side of the massive tree, we squatted and crawled through a small jungle, then emerged at the root base of the fallen giant – it was 25 feet tall!

IMG_4592In front of us was the Dark Grove, a cathedral of 8-foot wide Douglas Fir trees. The trees were dark in appearance, the result of fire about 150 years earlier. Touching the bark a charcoal residue was imprinted on fingers. The tree model is Becky Lipton.

blog-2016-06-dark-groveCrossing back across the fallen giant, we stood at the base of one of the largest trees we saw that day. Eight people stood at its base, arms outstretched and hands grasped. They counted one, two, three… their calls became muffled as they rounded the opposite side…the voices returned and the loop stopped – at seven and a half people! This immense tree was somewhere between 35 to 40 feet in circumference! Several Obsidians mentioned they felt like kids in a giant outdoor playground.

We continued through the ferns and back again along the ridge (which was unmarked on the Forest Service map). We lost the trail several times but finally found what we were looking for: a small rocky outcrop along Wasson Creek where the channeled water made a small waterfall for us to enjoy. We rested for half an hour in the sun.

The rest of the afternoon was spent returning via the same trail that we had descended earlier, which was a workout! At about 4 pm, we returned to our cars and started our two-hour drive back to Eugene.

This hike was a rugged and demanding off-trail experience, and all of us got scratched and dirty, some of us stung by insects, and one person had a fall (fortunately the ground was padded by an abundance of moss and there was no injury)! I understand why people get lost in this wilderness; even with directions, I could never have found this remote location. The sheer scale of the forest is very disorienting, but experiencing this place at ground level provides clarity as to why it needs to be protected.

Backpackers’ Rendezvous 2016

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Backpackers of all experience levels spread out their gear on the Obsidian Lodge floor to share ideas and swap stories about backpacking. Of particular interest was the lightweight and ultra-light items and how they could help people do more with less. Twenty-five people attended to learn from other backpackers about what stove, sleeping bag or tent might best help them on the trail. Organized by Mark Hougardy. Held April 30, 2016.

What’s Up with Oregon’s Elliott State Forest?

blog-2015-10-10-img-05Locate on Oregon’s southern coast is a massive 130-square mile chunk of land that is basically unknown to the larger public. The area is known as the Elliot State Forest Lands or “Elliott” for short. It is located near Reedsport. I wanted to know more about this place so I joined a group of curious folks for a weekend visit. What I found is a land that is ground zero for contentious issues surrounding aerial spraying, clearcutting, and conservation efforts.

blog-2015-10-10-img-14Our group camped at a BLM campground on the northern shore of Loon Lake (shown with the red dot). The lake is 7 miles south of Hwy 38. We made day trips into the Elliott.

blog-2015-10-10-img-07This Google map shows the 1.5-mile long Loon Lake (the campground location is also displayed with a red dot) and the general region where we explored. The patches of dark green, light green, and tan shades are sections of forests, tree plantations, and clearcuts.

blog-2015-10-10-img-08To visit, it’s helpful to have a local navigate the spaghetti-works of logging roads, accessible parcels, and trails that crisscross the region. Our guides were from the Coast Range Forest Watch, a grassroots group concerned about the health of forests and watersheds in the Pacific Northwest.

We made a caravan into the forest on the Elliott’s extensive and well-maintained system of roads; we drove over ridges, into valleys, through deep forests, and along barren mountainsides.

After a 45-minute drive, we parked near a creek and unpacked ourselves from our cars. I was stunned by the crispness of the air in the forest. Looking up, the trees were long and straight – up to 180-feet tall – like giant infantry pikes lancing the sky.

blog-2015-10-10-img-13We visited a Grandmother Tree, an immense giant with a width at breast height of 7-feet. The tree was well over 200-feet tall! The naturalist in the group thought it was between 300-400 years old. Seen another way, this tree is 15-20 human generations old!

elliott_01Around the Grandmother tree the air was moist, the ground spongy, and the forest floor vibrant with moss and plants. There were signs of elk and bear scat nearby. The temperature was a cool 65 degrees. Sadly though, even this far into the woods, there were signs of discarded beer cans hidden in the bushes.

We visited a large clearcut that had been harvested about 5-6 years earlier. Here the open mountainside was dry, the temperature was in the low-80’s and the ground was hard. It was not a pleasant place.
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Here is a panoramic view of the clearcut, Robin from Cascadia Wildlands is shown.
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The Elliott is being turned into a giant patchwork of tree plantations, where sections of forest are clearcut, replanted, and then harvested again roughly 40 years later. After harvest, the forest industry wants to protect desired tree species and prevent other species from growing. To do this a toxic cocktail of insecticides and herbicides are sprayed. This happens generally with a helicopter. The mixture is so potent that often only several applications are needed. Current state law states that a 60-foot buffer is maintained, but the law is vague and spraying has been attributed to water quality issues downstream, degradation of salmon habitat, and human health issues.

blog-2015-10-10-img-09The left photo shows the composition of the forest floor near the old growth Grandmother Tree; while the right shows the composition of the ground in a clearcut.

blog-2015-10-10-img-15Sometimes we had to bushwhack and cross ravines.

I was glad to return to Loon Lake where the air was cool, moist, and the forest was vibrant. Also, there was lots of food! The image shows part of our campsite.

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We had visited Loon Lake at the end of the season and the campground was still very full. I talked to a ranger who said the area is very busy during the summer, which underscores a point – a lot of people like to visit this region, but only a small percentage of land is targeted for recreation. Recreation could be really big as a revenue generator, but are people open to the idea?

I had an opportunity to measure this during one of the outings. Coming down the path were 2 camouflaged men, they had been bow hunting and looked like they just stepped out of a Cabelas advertisement. Everyone said hello as people do when they see someone on the trail. The hunters were returning empty-handed and they were a bit perplexed by our presence. Our guide quickly explained that he wants to keep the lands in the public domain so that he and the hunters could keep returning. The men raised an eyebrow when “public” was mentioned; however, they wanted to keep the Elliott a place where they could also visit, hunt, and spend time with their families. The encounter was an interesting exchange and hinted at a grand relationship that might just keep this land protected in such a way that allows multiple parties to profit, not just one industry.

Why is the Elliott a hot zone for so many interests? It’s complicated. Back in the early 1970s, Oregon passed the “Oregon Forest Practices Act,” a law that provided protection for soil, air, water, fish, wildlife and forest resources. The law has changed little in 40 years, yet the scientific understanding and economics of timber have evolved. Surrounding states have enacted laws that provide for a longer-term vision of forests, the idea being that forests should provide jobs, resources, and recreation for today, and for our children. In the meantime, Oregon’s private companies have fought hard to prevent any changes to this outdated law, including working hard to affect public perceptions about logging. Further complicating matters are taxation dollars, received from timber harvests, which are tied to the general education fund.

Timber businesses in the Elliott (and their investors) see clearcuts as an effective method to maximize the return on a business model. They don’t want government interference because it can be slow, costly, and a headache – I get that. But, timber companies are not being their Brother’s Keeper. When neighbors are unable to make a living because of water pollution, when salmon habitat that supports the local fishing industry is significantly diminished by sediment runoff, and when communities are impacted because of spraying, something is wrong.

The issue in the Elliott is not about harvesting trees; our society needs trees to build homes and schools, and to use in trade. The issue is not about loggers; loggers are hard-working people putting food on the table for their families. It’s not just about hunters who hunt on the land or anglers that fish in the streams, or those who want to conserve old growth and this amazing ecosystem. On the contrary, it’s about all of these things working together. The Elliott is a vibrant location with a rich natural heritage that should be honored with protection while allowing businesses with a long-term vision to both profit and support local communities.

As someone who advocates for the outdoors, I would love to revisit the Elliott for camping, hiking, even backpacking. The Elliott is home to some giant-sized trees, some much larger than the Grandmother tree shown in this article. I would love to see those trees and would be happy to spend my recreation dollars in this region.

Find Out More:

Visit-
If you’re interested in visiting the Elliott with your group or want additional information, contact the Coast Range Forest Watch for more information.
CoastRangeForestWatch.org

Audiocast-
City Club of Eugene. “What Fate For The Elliott State Forest” (1 hour)
http://klcc.org/post/what-fate-elliott-state-forest-city-club-eugene

Background on the Issue:
Cascadia Wildlands
https://www.cascwild.org/campaigns/protecting-forests-and-wild-places/save-the-elliot-rainforest/

Movie Preview-
Pacific Rivers. “Behind the Emerald Curtain”
See what’s happening on Oregon’s private timberlands, and how it’s harming our rivers, water, air, and communities.

Old-growth map-
An Oregon Wild map showing the old-growth forests in the Elliott:
http://www.oregonwild.org/sites/default/files/pdf-files/ElliotStateForest10.22.14.pdf

Aerial spraying issues-
The Oregonian. “How average Oregonians challenged the timber industry – and lost”
http://www.oregonlive.com/environment/index.ssf/2015/04/how_average_oregonians_challen.html

Different viewpoints on aerial spraying-
http://www.beyondtoxics.org/wp-content/uploads/AerialSprayingArticle_1859-OregonsMag_Sept-Oct2015_BEST.pdf

Map source-
Lawsuit Launched to Protect Threatened Marbled Murrelets From Clearcutting in Oregon State Forests

One last view of the Grandmother Tree-
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Oregon’s Timber Industry and the Art of Persuasion

Big timber wants you to believe that clearcutting, spraying toxic chemicals, and shipping logs overseas are good for the state. The industry manipulates public perceptions to get around voters who want clean water, healthy forests, and a long-term economic vision. This is done through the art of persuasion.

Here’s one example. The book is the Oregon Forest Protection Laws: An Illustrated Manual, it is published by the Oregon Forest Resources Institute (OFRI). The book is an easy to use, visual instructional guide and is “the standard reference for those planning and executing timber harvests.”* OFRI is an organization that receives its funding from a volume-based harvest tax paid by timber companies. Critics have said that OFRI is a mouthpiece for the timber industry; supporters say they are just communicating the rules about the Oregon Forest Practices Act. **

Take a look for yourself. Spend a minute really looking at the manual’s front and back covers, the back cover is seen on the left.

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What do you see?
What do they want you to see?
How do you feel?

The heavy machinery is easy to spot. Did you notice the helicopter, or the clearcut being replanted as a monocrop? What about the cute forest animals hidden among the trees? The aerial perspective reveals a landscape where nature appears to be assisted by human activities.

This manual is more than simply communicating timber rules with cute artwork, it’s a high-dollar marketing publication that includes vibrant colors, professional layouts, and extensively uses hand-drawn images. There’s a reason why these simple designs, accentuated with a watercolor technique, in a three-dimensional birds-eye-view, pictorial map is used on this manual. The artwork is the hook. The artwork suggests authenticity, simplicity, good character, beauty, freshness, wholesomeness, and it even whispers about adventure. This imagery implies the message is genuine.

People relax and let their guard down when they believe something is genuine. Tourist boards use this style of artwork on visitor maps for towns and cities to comfort people so they feel safe and will spend money. Disney also uses this style of artwork on their location maps. Disney’s marketers are unparalleled masters of generating revenue by perpetuating a fantasy experience; this is done with functionality while weaving in elements of excitement, novelty, and escapism.

It’s no accident that big timber uses imagery refined by the tourism and entertainment industries. Influencing the public is about crafting a feeling in the heart, and what the heart believes the mind follows – perception becomes reality.

The Oregon Forest Protection Laws: An Illustrated Manual was created to influence and perpetuate public perceptions that big timber is a genuine steward of the land. The public is less likely to want answers about clean water, aerial spraying, or ask why all the forests are gone when their feelings have already been quietly influenced through the art of persuasion.

References-
* Oregon Forest Protection Laws: An Illustrated Manual
** Willamette Week. “Logrolling: The timber industry is mighty in Oregon—thanks to tax dollars it spends on ads.” http://www.wweek.com/portland/article-25348-logrolling.html

Working as a Conservation and Outreach Intern with Oregon Wild is a Great Opportunity

In the fall of 2015, I pursued an opportunity with Oregon Wild as a Conservation and Outreach Intern. I could not resist as it folded well into my professional background in marketing and passion for conservation. Oregon Wild is a premier organization helping to protect and restore Oregon’s wildlands, wildlife, and waters as an enduring legacy for all Oregonians. I helped to organize language and data for 180 suggested public outings for the website, proposed a new flier layout, reported on website link cleanup, organized and managed volunteers for a public event where 200 new high-quality leads were gathered, participated on an annual Coast Range forest gathering with other stakeholders, assisted with a weekend trip to the Elliott State Forest to learn about protecting some of the last remaining old growth, and provided feedback on a proposed marketing and communications strategy for the organization. It was a great opportunity and I encourage others to apply.

What’s in Your Water Bottle – Trip Report March, 2015

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Trip Report
Leader: Mark Hougardy
Group: Obsidians
Date: March 13, 2015
Participants: 15
Hiking: 2 Miles
Type: Day Hike

We have all turned on the kitchen tap and filled up a bottle in preparation for a hike, but have you ever wondered what was in your bottle? Think about it – we all live downstream from somebody.

How does river water become the tap water we drink and how is wastewater made safe for wildlife and others downstream? To learn more, I organized a trip with The Obsidians (A fantastic outdoor club in Eugene, Oregon), to the local water intake and the wastewater facilities.

Our first visit was to the Hayden Bridge Water Filtration Plant, located adjacent to the McKenzie River, in Springfield. The facility is no small operation; it serves the needs of 200,000 people on a daily basis by removing water directly from the river, treating it, and finally delivering it to our taps.

Here are some observations from the visit:

  • The facility is very high-tech and water quality is measured at all stages of the process both by computer and by a human with hourly lab checks.
  • Security is paramount; the plant is gated with a security fence/gate, cameras are everywhere.
  • Our local water system has about two days of water reserves if there is a calamity.
  • On the day we visited the facility had processed and was sending out 16 million gallons (24 Olympic sized swimming pools) of water to the surrounding community.

Next, we traveled to the Eugene/Springfield Water Pollution Control Facility in Eugene. This is where all of the waste materials that go down the drain/flushed from our households and businesses in the greater Eugene metropolitan area (a quarter of a million people) are processed. The plant is located adjacent to the Willamette River. Our hour and a half visit was very informative:

  • More than 99% of what arrives at the facility is water; less than 1% are solid materials that need to be either removed or turned into bio-solids.
  • Most of the odoriferous gases are collected and used to power a generator that supplies 50-60% of the energy needs of the facility.
  • Waste materials can take up to 10 hours, once they leave your home until it reaches the wastewater facility; then wastewater can take another 10 hours to be processed. In short, waste materials take less than 24 hours until that water is returned to the river.
  • The amount of water being cleaned and being returned to the Willamette River that day was about 15 million gallons (roughly 23 Olympic swimming pools).
  • During the summer, the plant can process up to 70 million gallons per day (106 Olympic swimming pools) of wastewater!

I was fascinated to learn that on the Willamette River in Oregon there are about 25 wastewater treatment stations, and that does not include communities on the tributaries that flow into the Willamette! Just think about that…for every wastewater plant, there is likely a water intake facility that supplies drinking water for the next community downstream. If you live downstream you really want to know that the people upstream are taking care of your water – the water you drink, use for bathing, and for recreation.

If you’re curious about the water that goes into your water bottle start asking questions. Most water intake and wastewater plants are happy to host tours for small groups. Let them know you are interested in visiting.

Behind us is a 2-million gallons of water; the tank is actually a settling basin for any particulate matter.
Water Filtration Plant: Behind us is a 2-million gallon settling basin. This is used to settle any particulate matter in the water. This water was recently pulled from the McKenzie River.

A view an empty 2-million gallon setting tank.
Water Filtration Plant: A view an empty 2-million gallon setting basin.

Wastewater Treatment Facility: It looks like a really bad root-beer float, it is actually air being passed through the wastewater, this allows bacteria to better digest the waste.
Water Pollution Control Facility: It looks like a really bad root-beer float, it is actually air being passed through the wastewater, this allows bacteria to better digest the waste.

Treated water that is almost ready to be returned to the Willamette River.
Water Pollution Control Facility: Treated water that is almost ready to be returned to the Willamette River.

What about when the water is returned to the Willamette River? Find out more, read my post, Rafting the Upper Willamette River with the McKenzie River Trust; the majority of the photos were taken only a few miles downstream from Eugene’s wastewater treatment facility.

Increasing Volunteerism with the Nature Conservancy of Oregon

In the spring and summer of 2014, I enjoyed volunteering my services with the Nature Conservancy of Oregon (Southwest office). My role was to help grow participation by the local volunteering community. My services included upgrading their email management tool (to Constant Contact) and designing several newsletters.

Here are some examples:
> Saturday Spring Work Parties (pdf)
> June Newsletter “Thank You Table Rock Leaders” (pdf)
> July Newsletter “Freedom to Volunteer” (welcome article by Mark – pdf)

Rafting the Upper Willamette River with the McKenzie River Trust

Living near the Willamette River in Eugene, Oregon, offers some fun opportunities to be outside, yet after living in the area for two years I am surprised that I don’t know my local section of the river better. When the opportunity arose to experience 12+ miles of the upper Willamette (from Eugene downstream to Marshall Island) by raft and learn about important conservation work taking place, I could not refuse.

The morning of our departure, my family and I, along with about fifteen others were greeted by staff members of the McKenzie River Trust who had organized the event, and the Eugene Recreation Center who supplied the rafts, equipment and river guides. An interpretive river ranger from Oregon State Parks also joined our trio of rafts.

We were treated to hearing stories about river-lore, discovering the natural history, and learning about the McKenzie River Trust’s restoration work of 1,100-acres on Green Island. A highlight of the afternoon was a visit to the island where everyone enjoyed a fabulous lunch provided by the guides.

On the river that day we saw beaver signs of gnawed tree limbs, cranes stealthily stalking along the shore, and ospreys calling from overhead, though we ourselves were often under the watchful eyes of eagles.

There were many “take-aways” from the trip, lessons that stay with you after the trip is over. The big takeaway for me was that once we left Eugene how quickly the river became more of what I needed it to be: open and wild. I want to experience more.

Here are some pictures of the river-

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Learn more about Green Island and the work of the McKenzie River Trust visit:

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Using Tilden’s Interpretive Principles to Strengthen the Park Store

As a nonprofit marketer, you are focused on outreach, communications, engagement, and development activities. These actions are often intertwined through the products you produce: fundraising emails, education events, social activities, printed communications, signage etc. But, what binds all of this together in the mind of your audience? Is there a way to strengthen this messaging with emotional and intellectual connections? How do you make your organization’s message meaningful?

This can be accomplished with the help of a discipline called interpretation. Those who practice interpretation are “involved in the interpretation of natural and cultural heritage resources in settings such as parks, zoos, museums, nature centers, aquaria, botanical gardens, and historical sites.” Reference: National Association for Interpretation.

First, some definitions:

Marketing is about helping your audience to succeed in what they want to do and nurturing them so that when they are ready they think of your organization.

Interpretation is a “mission-based communication process that forges emotional and intellectual connections between the interests of the audience and the meanings inherent in the resource. ”

So, how can marketing be strengthened with interpretation? Here are six of the original principles of interpretation developed by Freeman Tilden (shown above). To give these a more modern presence I have used the principles as stated in Beck and Cables,’ Interpretation for the 21st Century. Below the principles are my own observations about marketing. Also, I am using a general definition of “product” to be anything you might produce within your nonprofit, this could include: fundraising activities, events, social activities, communications, and signage, even items sold in your store etc.

Principle 1: To spark an interest, interpreters must relate the subject to the lives of the people in their audience.

  • Do the benefits of the product support personal discovery or a discovery situation?
  • Does the product allow the visitor to succeed by gaining new insights / or see previously known information in new ways?
  • Does the product relate to the experiences of the park visitor?

Principle 2: The purpose of interpretation goes beyond providing information to reveal deeper meaning and truth.

  • Does the product provide a quality opportunity for the visitor to support your organization’s programs?
  • Does the product support a connection between the tangible and intangible elements of an interpretive site?
  • Does the product reinforce information about the site in meaningful ways?

Principle 3: The interpretive presentation–as a work of art– should be designed as a story that informs, entertains and enlightens.

  • Can the product be localized with interpretive text, or customized to creatively support a park theme?
  • Is the product compelling as well as providing a vehicle for park themes?
  • Is the product in context with the site or program themes?

Principle 4: The purpose of the interpretive story is to inspire and to provoke people to broaden their horizons.

  • Does the product support awareness, understanding, or enthusiasm for the resource (your organization, local green space, etc)?
  • Can the product be used to make information meaningful?
  • Can the product support a behavioral change or reinforce existing behavior?
  • Does the product allow for experiential learning?

Principle 5: Interpretation should present a complete theme or thesis and address the whole person.

  • Is the product an extension of the unifying park or program theme?
  • Was the product produced with materials, or methods that support park themes?
  • Does the product activate the senses?
  • Does the product relate the visitor to current or future park activities?
  • Does the product meet tangible needs, emotional needs or transformational needs of visitors?

Principle 6: Interpretation for children, teenagers, and seniors-when these comprise uniform groups-should follow fundamentally different approaches.

If needed, can the product be tailored to support a specific age group or a range of age groups?
To learn more about Interpretation visit the National Association for Interpretation online, www.interpnet.com. The image of Tilden is sourced from the National Park Service.

GlyphGuy Backpacks: Connecting Children with Nature

GlyphGuy Backpacks was about children connecting with nature. Created by Mark Hougardy this garage-based company produced over 10,000 backpacks between 2002 to 2012. A quarter of this number directly supported the National Park Service’s Junior Ranger program. Half of the total number helped nature centers and the US Forest Service with solidly-made backpacks for their outreach and education services. The remainder were for parents and families.

Even though GlyphGuy Backpacks has since walked into the sunset, what is important is that we helped plant seeds with a younger generation about the importance of exploring and conversation. It is my hope that those seeds flourish, and someday, possibly, a few grow to become giants.

Enjoy some of our memories…

A GlyphGuy Hiker on a Subaru!

A shipment of GlyphGuy Backpacks.

One of the original prototype “Alpine” models. After ten years it was still going strong.

An adventurous three-year-old walking into the green unknown with her GlyphGuy pack. The photo was taken in 2003.

Exhibiting at the Outdoor Retailer Show 2005, Salt Lake City

Getting ready to get muddy at a freshwater pond. Shown are the “Coyote” and “Chipmunk” pack versions.

Tasty! Even our four-legged friends like GlyphGuy Backpacks! Good thing too since GlyphGuy was the ONLY backpack sold by the parks that were FREE of harmful lead, mercury, and phthalates.

My daughter enjoys visiting the baby goats. Her teddy bear is in tow safe and secure inside her GlyphGuy Backpack.

A visit to Pinnacles National Monument (now a National Park). Mom and daughter are seen on the trail. The “Chipmunk” and “Bobcat” pack models are shown.

Children loved to carry their teddy bears and, in this case, a teddy cat, in their backpacks while exploring the trail.

Giving the “Chipmunk” model at test run at Lake Tahoe. This pack was a prototype for California State Parks’ Junior Ranger program.

Clamoring over the base of a redwood tree with a GlyphGuy Backpack.

Testing out a new display of Junior Ranger backpacks for California State Parks and the iconic Smokey the Bear.

Pushing boundaries and exploring a dark trail. This GlyphGuy pack is our tribute to Smokey the Bear’s birthday and “Sixty Years of Vigilance.”

GlyphGuy’s NPS Junior Ranger pack on the back of a young climber.

The GlyphGuy booth at one of the park interpretive shows.

Hey Mom! Let’s Go Exploring!

Keeping It Wild – Camping 101 Event

Organization: Grand Opening Camping Festival at Little Basin
Date: April 20, 2102
Trip Facilitator: Mark Hougardy

In the heart of the Santa Cruz Mountains is a beautiful area of redwoods that most people have never seen. Until recently the area was a retreat for employees of Hewlett-Packard. The area called, Little Basin is a new acquisition of the California state park system that has been annexed by Big Basin Redwoods State Park, yet run as a separate entity. In April of 2012 Little Basin, held a Grand Opening Camping Festival. I organized and facilitated a “Camping 101” event. Here are some photos:

       

Be a Savvy Customer at the Park Gift Store

National Parks represent many things – including the best of America. When families visit a gift store in a National Park they expect products that are well-made, durable and above all, safe. Sadly, some products at park gift stores do not represent the best of America. Like other places where you shop you need to be aware of what you are buying.

Here are several tips to help the savvy customer when visiting a National Park gift store.

Product Labeling

The savvy customer should know about product labels. Product labels are important because it tells you critical information about the product you will be buying – or what you will be buying for your child. Parks are family destinations; park gift stores should sell products that are made to safety standards that protect children.

For example, consider a Junior Ranger backpack. Backpacks, parks and kids go together, but are all Junior Ranger backpacks sold in park stores safe for kids? Just because it is sold in a park gift store does not mean it is safe, or a well-made product. What information would a savvy parent look for?

First, look for a hangtag. If you do not see a hangtag be very concerned. Let this absence of information be a big flag that waves a ‘be cautious’ warning in your mind. Such an absence means the park’s gift store does not have your best interest or safety in mind.

Second, if a hangtag is attached look for these key pieces of information:

  • In what country was it made?
  • What materials is it made from?
  • Who is the manufacturer?
  • Who is responsible?
  • Is there a web address to learn more about the product?
  • If a product states “Made exclusively for” and does not list the above information be concerned.

Third, look for a permanent label. Permanent labels are sewn inside backpacks and state who made it, where it was made, provide a unique identifier, and a web address or similar so customers can reach the manufacturer. Providing such a label is more than just identifying these key pieces of information, it is also the law.

An Act called the Consumer Product Safety Improvement Act (CPSIA) requires that products “designed or intended primarily for children 12 years of age or younger” must meet certain rules for product safety including: acceptable levels of heavy metals like Lead, toxic chemicals as well as proper labeling to inform consumers about what they are buying. A permanent label is required in case of a recall and to help parents identify the product if it is determined to be unsafe. Both manufacturers and importers must comply with the Act for all products. As a savvy parent look for a permanent label as it demonstrates the manufacturer shows a higher degree of professionalism in their work.

Obviously a hangtag or permanent label might not be feasible or reasonable for some products; a book does not need a hangtag, but it still has information inside the first pages about who published the book, who is the author, and where it was made. Every product should have supporting information so customers can learn about it, but most importantly, help them identify who is responsible. Any product that does not include such information should never be bought by the park’s gift store in the first place and should never be offered for sale.

Sadly there are products, including Junior Ranger backpacks, being sold in National Park stores that omit or ignore the most basic product information as required by the CPSIA.

Transparency and Good Faith

The savvy park gift store customer will seek out products that offer transparency and good faith.

Transparency does not mean you can see through the physical product, rather you can see into the business processes and decisions that made the product. Transparency is about businesses openly disclosing information and being forthcoming. This can help customers know if a product supports ethics or values important to them like:

  • Was this product made not using sweatshop labor?
  • Was this product made with materials that are safe?
  • Will this be safe for my child?
  • Does the vendor publicly say who tests their products for Lead, Phthalates or other chemicals?

Good faith means ‘honest intentions.’ Some park gift stores focus so heavily on making a profit they do not effectively research the vendors who supply them with products. This means a savvy consumer will have to make up the difference in trying to determine if a product, or its manufacturer, has made a good faith attempt to make their product safer. Visit the website of the manufacturer, what does it say? A lack of information is also a clue. Here are some other tips:

  • Does the manufacturer follow any international standards like the ISO-9000 quality management standards, or the SA-8000 standards for minimizing sweatshop labor? What about other standards?
  • Does the manufacturer have any third-party green business certifications?
  • Does the manufacturer use a third-party forensics lab to test their products and do they post the results online?
  • If a manufacturer makes everything under the sun at low prices, but cannot document any of it, or state where it is made, or how – you should be concerned.

It is the responsibility of any manufacturer to, in good faith, continually work to improve their products so they are safer. As an example, I had a conversation several years ago with a vendor who made textile products and sold them directly to park gift stores. We were both exhibiting at the same national conference that park store buyers frequent. This vendor roughly stated their textiles did not need to list country of origin or list what materials it was made from because the Federal Trade Commission excluded this particular item from the Textile Fiber Products Identification Act. Regardless if this was legal or not, such a reason demonstrates a lack of good faith (honest intentions). At the show the vendor sold a lot; because he hid behind the law he could keep costs low. Unfortunately, many park store buyers just saw a low price point and did not look at how transparent the vendor was or if he was operating in good faith.

Sadly, there continues to be a myriad of products (mostly promotional items that are sold at low costs and made overseas with questionable labor) that continue to be sold at park gift stores. Many of these promotional items cannot demonstrate or communicate they have transparency or good faith intentions.

Know About the CPSIA

Savvy park gift store consumers should know about the CPSIA. Any product “designed or intended primarily for children 12 years of age or younger” must meet the rules of the Consumer Product Safety Improvement Act (CPSIA). This means anything designed or intended for kids 12 or under – including Junior Ranger backpacks – must comply with this law. Become familiar with this law:

» Learn more about the CPSIA
» For an overview check out the Interpretation and Enforcement Of Section 103(a) of the Consumer Product Safety Improvement Act
» Learn more about tracking labels on child products

Report Unsafe Products

A savvy park gift store consumer will report unsafe products. The CPSIA law has now had several years for manufacturers to enact processes to become compliant. The act was passed in August, 2008, there is no excuse for a manufacturer or a park gift store to say ‘they did not know.’

If you know of an unsafe product report it to the Consumer Product Safety Commission at this website.
» https://www.saferproducts.gov/CPSRMSPublic/Incidents/ReportIncident.aspx

Walk the Talk

Until all park stores walk-their-talk it is up to you, the customer, to be informed, to ask basic questions, to demand and be willing to pay for safe well-made products.

A Park is What it Sells

National Park gift stores have hard-working people who want to represent the best of America. Sadly, some decision makers do not represent the best of America and allow for bad or unsafe products in these stores. Be a savvy customer and look for product labels, transparent business practices, and good faith actions. Be informed about product safety laws, report products that are unsafe, and most importantly, ask questions.

Quoted Source: http://www.cpsc.gov/about/cpsia/sect103policy.pdf

Helping to Build Awareness of California State Parks with 10K Patches

Mark Hougardy, of GlyphGuy LLC, is proud to have supplied California State Park volunteers, Junior Rangers, and enthusiasts with over 10,000 high-quality patches that represent the second largest park system in the United States.

This year (2009) is challenging to the existence of many State Parks in California as the state wrestles with a looming budget deficit and possibly closing over 80% of the parks!

Maintaining the California State Park brand will be key to keeping the park system in the minds and eyes of visitors and voters. We hope that our patches will continue to represent the image and quality deserving of California State Parks.

Proud to Provision America’s National Parks with 2,450 Junior Ranger Backpacks

A new National Park Junior Ranger being sworn in; she is complete with her backpack and a (stuffed) cat that has joined her.
A new National Park Junior Ranger being sworn in; she is complete with her backpack and a (stuffed) cat that has joined her.

This summer over 2,450 children will step into America’s National Parks with official NPS Junior Ranger backpacks. The backpacks were made by Mark Hougardy’s company, GlyphGuy LLC.

Two models are available: the ‘Chipmunk’ backpack is designed for kids to 3 to 7; the ‘Coyote’ model is designed for kids 7 and up.

These Green + Tan backpacks are embroidered with the ‘Explore. Learn. Protect’ Junior Ranger logo and serve the needs of park interpretive programs and cooperating associations.

The backpacks are available at select National Parks and their cooperating associations coast-to-coast.

I am proud that our backpacks continue to serve the messaging and quality deserving of America’s natural, cultural and historic treasures. – Mark Hougardy