Outdoor and nature organizations often encounter a drifting of their message; over time their imagery, colors, and fonts can appear differently across different media. This causes confusion for your supporters and donors – don’t disappoint them, stay on message – use Identity Guidelines (also known as a ‘Style Guide’).

Identity Guidelines are the design elements that serve as your organization’s visual signature, this can include: graphics, colors, and typography.

Creating such a document is often a time-consuming endeavor; it doesn’t have to be, use my free example to help your organization stay on target with your visual signature.

>> Download My Identity Guidelines Example PDF

Related: Learn about how to properly use trademark and copyright symbols in your nonprofit.

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