Outdoor and nature organizations often encounter a drifting of their message; over time their imagery, colors, and fonts can appear differently across different media. This causes confusion for your supporters and donors â€“ donâ€™t disappoint them, stay on message – use Identity Guidelines (also known as a â€˜Style Guideâ€™).
Identity Guidelines are the design elements that serve as your organizationâ€™s visual signature, this can include: graphics, colors, and typography.
Creating such a document is often a time-consuming endeavor; it doesn’t have to be, use my free example to help your organization stay on target with your visual signature.
Related: Learn about how to properly use trademark and copyright symbols in your nonprofit.